JK News Today

Jammu, November 11:

Aditya Birla Health Insurance Company Ltd. (ABHICL), the Health Insurance subsidiary of Aditya Birla Capital Limited, a significant non-bank financial services company, today announced its foray in the union territory of J&K by inaugurating its full-service branch in Jammu.

ABHICL will leverage its new Branch to reach out to individuals and empower them with the increasing financial protection needs during unfavourable health conditions. Additionally, the company will also focus on promoting the concept of healthy living through its integrated health insurance solutions.

ABHICL has adopted a unique engaging framework that empowers individuals to opt for integrated solutions, covering both health insurance with embedded wellness programmes to remain healthy. The company will consistently monitor the health of its customers and will reward them with upto 30 percent of the overall premium annually that will be over and above the other bonus element of higher sum assured for no claims.

Commenting on the expansion plans in the region, Mr. Mayank Bathwal, CEO, Aditya Birla Health Insurance Co. Ltd. said, “We are glad to announce the launch of our first full-service branch in Jammu, whereby we will offer customized health insurance solutions to the residents of the city. The role we see for ourselves is one of a much-needed catalyst to expand the prevalent health insurance landscape in India. By focusing on the ‘health’ in health insurance, our business model has been built around the philosophy of “health first.”

 

He further added, “We at ABHICL have always endeavoured to be ahead of the curve in designing innovative health insurance solutions by understanding our customer’s needs, with an ultimate goal of providing protection for every household. We are confident that the people of Jammu would benefit from our differentiated product offerings and focus on living a healthy lifestyle; a key component embedded in our products”

This includes –

For Health Active – Comprehensive Incentivized Wellness Program that will attract the young and health conscious and will motivate, guide and reward them to stay healthy

.For Health Anxious- A Chronic Care Management Program starting Day 1 for individuals dealing with chronic lifestyle conditions such as diabetes, high blood pressure, asthma and high cholesterol

For Senior Citizens Health & Wellness- 360 degree indemnity health insurance covers for senior citizens with 100% of sum insured as reload for unrelated illness, 586 listed day care procedures that requires hospitalization for less than 24 hours, incentivized wellness program and free health coach

For protecting health & future- Comprehensive plans for complete protection from major 64 illnesses, every stage of cancer and full protection along with financial backing for you and your family in case of an unfortunate accident.