Gurjeet Singh, a river rafter turned tourism promoter in Jammu

JK News Today

Jammu, March 10:

At a time when Union Government-led by Narendra Modi is motivating youth of the country to take initiatives for beginning their own ventures and explore  different fields, a national level Rafter in Jammu, Gurjeet Singh has taken a pledge to promote tourism of Jammu region and he has become first professional Tourism Promoter in Jammu.


Q1: What about your journey from a Rafter to Tourism Promoter?

Gurjeet: Though Rafting is my first love, I was a rafter by choice as I love adventures, that was only a hobby. When after doing rafting for years from teenage to young age, I decided to do something on my own. Then the idea of promotion of tourism came to my mind and I began with this as a profession too.


Q2: How you are promoting Tourism?

Gurjeet: Actually I owned a company called Eco Tourism, registered a decade back in 2008 and from 2010, we began with this journey, under this we are promoting river rafting, para-gliding, mountaineering and trekking, which are the adventure sports and flourishing in state like Jammu and Kashmir in general, but my area of focus is Jammu Region. We are affiliated with Jammu and Kashmir Tourism Department and also having contacts with many colleges, universities and corporate sectors, which are sending their troops for adventure tourism trips in Jammu region and we organize these trips at Reasi, Bhaderwah, Udhampur and Samba districts.


Q3: What are the tourist destinations you are exploring?

Gurjeet: You won’t believe how Reasi has becomes a popular tourist destination in last few years. Reasi becomes a new destination for tourists coming to Jammu from different parts of the country and even abroad. The other destinations are Sanasar for para-gliding and Bhaderwah for trekking and Sudh Mahadev for mountaineering. Now, coming to the unexplored destinations, which have been recently explored by us and are beautiful natural gifts for tourism, Boda Gali  and Sakkan Top in Mahore tehsils of Reasi are among those.


Q4: What kind of support you are getting from the state government?

Gurjeet: We only got permission for such camps at the different destinations, but I think our new Tourism Minister, Tasadduq Mufti is keen  to explore new destinations, so hopefully the coming years will be fruitful to pull more tourists here.


Q5: What are the plans for coming season?

Gurjeet: For upcoming tourism season, my plans are to promote Sanasar and explore its adjoining areas. Now, I have plans in mind to pick a particular location every season and explore it so that people from outside states come and give publicity to the beautiful tourist destinations of Jammu Region.

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