Explains how assured employment, sustainable livelihoods and local enterprise are reshaping rural India and Jammu & Kashmir
JK News Today
Srinagar, Jan 13: The dream of a Vikshit Bharat cannot be realised by cities alone. Its strongest pillars are India’s villages, where nearly two-thirds of the population lives and works, said BJP JK spokesman Altaf Thakur.
He said he G RAM-G — Guarantee Rozgar, Ajeevika Mission (Grameen) embodies this understanding by placing rural employment, income security and self-reliance at the centre of national development.
While delivering a detailed lecture on G RAM-G, it became clear that this mission is not a routine welfare scheme but a transformational framework. It guarantees rozgar while simultaneously building ajeevika — sustainable livelihoods that endure beyond short-term assistance, Thakur said, adding that the focus is on empowering rural citizens with skills, assets and opportunities rather than creating dependency.
G RAM-G brings together employment generation, skill development and local entrepreneurship under a single vision. By strengthening agriculture and allied sectors, promoting self-help groups, encouraging village-level enterprises and creating durable community assets, the mission ensures that economic growth begins at the grassroots. It recognises the immense untapped potential of rural India and works to convert it into productivity and prosperity.
Thakur said for Jammu and Kashmir, the relevance of G RAM-G is even more profound. Decades of instability and limited economic avenues weakened rural livelihoods and forced distress migration. G RAM-G offers a new direction by linking local skills with modern markets, supporting traditional occupations while introducing innovation, and creating opportunities within villages themselves. This approach not only generates income but also restores dignity and confidence among rural youth, he said.
A key strength of G RAM-G is its emphasis on women’s empowerment. Through self-employment initiatives, collectives and micro-enterprises, rural women are emerging as economic decision-makers within their households and communities. Thakur said this silent transformation is strengthening families and reshaping the social fabric of villages.
Transparency and accountability remain the backbone of the mission. Technology-driven implementation, direct benefit transfers and community participation ensure that resources reach the intended beneficiaries without leakages. This reflects the BJP-led government’s commitment to clean governance and efficient delivery.
G RAM-G also addresses a critical challenge facing rural India — migration. Thakur said that by creating viable livelihood options closer to home, it reduces the compulsion to migrate to cities, keeps families together and ensures balanced regional development.
The BJP spokesperson said as India moves steadily towards becoming a developed nation by 2047, initiatives like G RAM-G — Guarantee Rozgar, Ajeevika Mission (Grameen) reaffirm a simple truth: Vikshit Bharat will be built from the villages upward. When villages prosper, the nation advances with strength, stability and shared progress.
