Jammu, October 18: ‘Karva Chauth’ is a major festival for Jammu residents and is celebrated with a lot of zest and excitement. Adding to the excitement and bringing in more fun elements to the celebrations, Vodafone J&K circle today organized ‘Karva Chauth’ celebrations for Jammu residents to bring-in the festival which falls tomorrow.

Vodafone invited Jammu residents to the Vodafone Store, KC Plaza, Residency Road, Jammu, today, where it had organised various fun-filled activities for them to enjoy. The invitation to the celebrations was not limited to Vodafone subscribers. All Jammu residents were welcome to come and join in on the fun. The celebrations were a huge hit as hundreds of residents participated in this celebration. The mainstay of the celebrations was the free Mehndi stall setup, which attracted the audience in large numbers.

Sharing his thoughts on the celebrations, Rajat Avasti, Business Head – J&K, Punjab and HP, Vodafone India said, “Karva Chauth holds great importance for the residents of Jammu who are known to celebrate it with great fervour. We organised the Karva Chauth festivities to add excitement to the celebrations through various fun-filled activities which the people thoroughly enjoyed. The large turn-out shows that the public appreciates our efforts and we look forward to coming up with more such people-centric initiatives in the future as well.”  The activity was in line with Vodafone’s philosophy of engaging and connecting with the community beyond business, thus reaffirming its credentials as a people-centric organisation.

As Mehndi is an integral part of ‘Karva Chauth’, Vodafone had set up free Mehndi stall where the ladies and young girls could get beautiful Mehndi designs/patterns drawn on their hands for free. Various fun-filled activities like Lucky draw, Photo booth, Hi-tea and much more were organised by Vodafone as part of the Karva Chauth festivities to ensure that even the spouses of the women participating in these celebrations had a great time.

A fun-filled and rollicking atmosphere was created at the event by the anchors who had been invited specially by Vodafone to up the ante of the ‘Karva Chauth’ celebrations. There were live beats of dhol and live music which energized the atmosphere and weaved a melodious musical charm over the celebrations.

Catering to today’s tech-savvy public, Vodafone gave Jammu residents an opportunity to try out some free apps like Online Mehndi Design, Karva Chauth celebration app etc using Vodafone-powered data-enabled mobiles/tablets.

Vodafone put in a great effort to ensure that a large number of people got a chance to enjoy the Karva Chauth celebrations and to make Jammu residents aware that the celebrations were open to all and not limited to Vodafone customers only as it wanted to share happiness with the entire populace of the region. It used a sound mix of different communication tools like print, outdoor, radio and field promotion to ensure that maximum people were aware of the celebrations.