JK News Today
JAMMU, March 31:
Sports Station India Private Limited (SSIPL), a known name in footwear manufacturing and retailing and the licensee in India for Lotto Sport Italia, opened its exclusive outlet in Gandhi Nagar, at Jammu, today.
The new outlet was inaugurated by Padma Mahajan and Sanjay Mahajan (Owner) at 36 A/B, adjoining Citywalk Footwear, Gandhi Nagar, here.
The store will house a host of international sports brands as well as sports shoes, accessories and equipments under one roof.
“The outlet is positioned as a sports specialty brand hub which aims to provide an elevated service and retail experience to the customers,” Sanjay Mahajan said.
“The international brands at the stores comprise Nike, Asics, Adidas, Reebok, Puma, Sketchers, Converse, Crocs, Solomon and Lotto,” Sanjay added.
Speaking on the partnership, Garima Behl, Designation, AGM Marketing and Brand SSIPL, said “The athleisure market is poised to grow 15-20 percent year on year in India. Seeing the immense scope in the category going ahead, Lotto aims to scale its omnichannel presence to expand its reach to customers who do not have access to our physical stores.”
“Lotto has around 40 stores and plans to add another 60 stores every year. The brand has created a niche in the Indian sportswear market targeting value segment customers.” He said added “It has grown significantly over the last two or three years at a healthy CAGR of 50 per cent. Over the years, it has invested significantly in strengthening its in-house design capability and operational processes.”
Commenting on why the company has chosen Jammu for its exclusive outlet, Garima Behl said consumers in Jammu are extremely price sensitive and Lotto would position its prices in such a way that the shoes are affordable.
