JK News Today
Srinagar, May 10: The Council of Scientific and Industrial Research (CSIR) has initiated the ‘Wrinkles Achche Hai’ campaign, urging its network of labs and personnel across India to embrace unironed attire every Monday until May 15. This unorthodox step comes amidst a wider effort to raise awareness about energy conservation and environmental sustainability within the scientific community and is aimed at tackling carbon emissions linked to daily routines.
The campaign, which translates to ‘Wrinkles Are Good,’ highlights the substantial carbon footprint associated with conventional ironing practices. According to CSIR’s circular issued on May 3, ironing clothes can emit significant amounts of carbon dioxide, a greenhouse gas contributing to climate change.
