JK News Today
Jammu, October 19, 2024: Indian Institute of Mass Communication, Jammu, organised a special lecture on Financial Journalism wherein Sh. Shishir Sinha, Associate Editor, Business Line, who is a distinguished business journalist with nearly three decades of experience in the field. Regional Director of the IIMC Jammu and Patron of the session, Dr. Dilip Kumar formally welcomed the guest and highlighted that financial Journalism is lesser popular among students, therefore it’s the need-of-the-hour to spread financial literacy among them.
In his special lecture, Shishir Sinha emphasised the basic concepts of Financial Journalism and how it is practised, how the news is curated, and who are the sources of the news. He defined NEWS as, N for new, E for evolving, W for wonder, and S for simple. He added, “In Financial Journalism, we use 6W and 3 H in which “what” is used 6 times and “How” 3 times- how, how much, and how many.
He discussed the terminologies and definition of terms used in business journalism news columns. He connected the points of business with journalism by using examples from daily life. He showcased and gave the importance of presenting business news in a statistical manner so that people get the news easily and with proper understanding. Sinha further explained the need for de-jargonization, using relatable examples like the impact of inflation on fruit and vegetable prices to make financial concepts easier to grasp.
Later, he discussed how the market is researched, when to invest, which stocks to buy and on what basis. Sinha encouraged students to focus on their unique selling point (USP) during placements, underscoring the significance of clarity and distinctiveness in their professional profiles.
After the lecture, he answered various questions asked by students on financial literacy and personal finances.
The complete report of the workshop was shared by M. Haider from English Journalism. Varun Verma, Janvi Verma, Pranav Shukla, Shivam Sharma, Prasannta Gadhvi shared their feedback on the workshop.
The session concluded with a vote of thanks by Dr. Vinit Utpal and a momento was presented to the guest by Vishv, Assistant Professor.
Those who attended the event were Dr. Ravia Gupta, Assistant Prof and convenor of the workshop; Gulshan Kumar and Madhusudhan, Academic Associates and Co-Convenor of the workshop. The session was moderated by Akshita Wadhwa and Harshit Yadav.
