Jammu, November 29:

Ashok Leyland, theflagship Company of the Hinduja Group and India’s leading commercial vehicle manufacturer, on the occasion of Sambhav 2020, today, announced its partnership with the Government of Jammu and Kashmir. India’s leading commercial vehicle manufacturer thus, committed to work with the Government to work towards achieving the Vision set by our Honourable Prime Minister Shri Narendra Modi of AtmaNirbhar Bharat, under the able guidance of the Lt. Governor of Jammu and Kashmir, Honourable Shri Manoj Sinha. The objective of this partnership would be to enhance the welfare of the people of the state. 

The partnership aims to create an entrepreneur in every youth of Jammu & Kashmir, by offering the Small Commercial Vehicle – DOST STRONG. This will enable socio economic development driven by livelihood generation solutions for the unemployed youth of J&K between the age of 22 to 35 years. Making every youth Atmanirbhar for Atmasamman in the true sense.

Furthermore,Ashok Leyland will enable setting up of a Regional Automotive Centre of Excellence housed in the Government ITIs, Driver Training Institute in Srinagar, and Model Schools. These Model schools will be the Center of Excellence for other Government schools providing a holistic learning experience based on the ‘Road to School’ model which Ashok Leyland has been able to successfully implement in other states.

All these initiatives will help the government’s efforts to substantially contribute to the state’s economic development and employment opportunities gradually.

Commenting on the association, Mr. Dheeraj Hinduja, Chairman, Ashok Leyland, said, “We are delighted to partner with and appreciate the faith extended by the Government of Jammu & Kashmir in us to help enhance the welfare of the people in this state and to make their youth Aatmanirbhar, in the truest sense.As India’s leading commercial vehicle manufacturer, Ashok Leyland has always believed in India and the Indian youth to achieve whatever they set their minds on, given their propensity to innovate and accomplish.”

Speaking at the occasion, Mr. Vipin Sondhi, Managing Director & Chief Executive Officer, Ashok Leyland, said, “This is indeed a privilege for Ashok Leyland to contribute to the welfare of the Jammu & Kashmir’s youth through our various initiatives. As a company, we live by our brand philosophy, ‘AapkiJeet. HamariJeet’ and this implies that we believe in the holistic development of the youth of our country. Education and technology are necessary pillars of the fabric of the economy and society and once combined together, one can dream and achieve anything.”

These initiatives will be executed over a period of duration under the CSR initiatives of the Hinduja Group of companies comprising of Ashok Leyland, IndusInd Bank Ltd, NXTDIGITAL and other Group companies.