· Honda doubles its customers in North India – adds 35 lac customers in just 5 years
· 3 times faster than the first 35 lac customers (taken 15 years)
JK News Today
Jammu, February 26:
Jammu, February 25, 2021: In its momentous 20th year of Indian operations, Honda Motorcycle and Scooter India Pvt. Ltd. (HMSI) today announced that its cumulative 2Wheeler sales in North India (Jammu & Kashmir, Ladakh, Rajasthan, Punjab, Haryana, Himachal Pradesh, Delhi & Chandigarh) have now crossed the 70 lac units’ mark.
Honda’s journey in achieving 70 lac two-wheeler customers in North India
In 2001, Honda 2Wheelers began operations with its maiden two-wheeler Activa. It took Honda 15 years to delight its first 35 lac customers in North India.
Delighting its valued customers with 3 times the speed, Honda has now successfully doubled its customers in the North region by adding the recent 35-lakh customers in just 5 years. With this, Honda now gives joy of riding to over 70 lac two-wheeler customers in the northern region itself.
Thanking customers and speaking on this landmark feat, Mr. Yadvinder Singh Guleria, Director – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “We thank our 70-lac customers in the entire North region for making Honda their first choice of mobility on two-wheels. In fact, our first factory became operational in North in the state of Haryana in 2001. With increasing demand, our second factory was also added in North region in Rajasthan. As Honda is set to begin its 3rd decade in India, North region shall continue to remain our focus. Honda will further strengthen its leadership in scooter segment with the legendary Activa brand. At the same time, our new BS-VI motorcycle line-up too is unleashing a quiet revolution. In future as well, expect a lot of excitement from Honda across both – the trusted Red Wing (domestic scooters & motorcycles line-up) and exclusive Silver Wing (Premium motorcycles ranging from 300cc to 1800cc).”
Led by its legendary Activa brand in 2001, Honda continues to lead the wave of scooterization in North.
Add to this are the 7 exciting BS-VI motorcycles (CD 110 Dream, Livo, SP 125, Shine, Unicorn, X-Blade, & Hornet 2.0).
In the premium motorcycle business too, Honda is reaching out to its fans through its exclusive Big Wing networks.
Already, 2 Honda BigWings in Jaipur & Ludhiana (for 300-500cc mid-size premium motorcycle) and 1 Honda BigWing Topline in Gurugram (for the entire premium motorcycle range starting 300cc) have become operational and more BigWing networks will be coming up soon in North region.
Honda’s commitment to society in North region
More than business, Honda strives to be a company society wants to exist. Honda has 2 of its manufacturing facilities in North region viz. Manesar (Haryana) and Tapukara (Rajasthan).
Through its focussed CSR initiatives in areas of rural education, women empowerment, healthcare, road safety education and community development, Honda has benefitted over 9 lac people in northern region.
Furthermore, as a responsible corporate, Honda is also spreading road safety awareness through its 5 traffic-training parks (Jaipur, Ludhiana, Karnal, Delhi) and 1 Safety Driving Education Centre in Una
Parallely, Honda’s 11 adopted Skill Enhancement Centres (ITI) are empowering local youth of Gurgaon, Rohtak, Panipat, Baddi, Bhatinda, Jodhpur, Kota, Patiala, Delhi (3) with job oriented technical skills.