Jammu, August 01:

Ahead of the launch, Shree Toyota today put on display in Jammu its latest offering, the Urban Cruiser HYRYDER, a Self-charging Strong Hybrid Electric Vehicle and the first of its kind in the high-volume B SUV segment in India.

Answering the demands of the Northern Indian market, the hybrid SUV flashed its bold and sophisticated styling and advanced tech features at an event held today at Shree Toyota, Jammu, in the presence of Vikas Saxena, Territory Manager, Davinder Kumar Batra, Managing Director Batra Group, Manik Batra, Director Batra Group, Bhisham Batra, Director Batra Group, Sahil Gupta, GM Shree Toyota, and other members of Shree Toyota Team.

Shree Toyota is the authorized dealer for Toyota in Jammu and Ladakh regions.

With an advanced body structure and inherited global SUV lineage from Toyota, Urban Cruiser HYRYDER has been designed for a greener and sustainable future, delivering a unique combination of exemplary dynamic performance, best in class fuel economy, quick acceleration, lower emissions, and a smooth drive, making it a perfect choice in the segment for the diverse needs of the Indian car buyer.

Speaking on introducing Northern Region to the hybrid SUV, Manik Batra said, “Toyota has been constantly working towards its ‘mass electrification’ initiative by advancing electrified technologies in its cars, while also, aligning with the ‘Make in India’ and ‘AtmaNirbhar Bharat’ initiatives of Government of India. It’s high time, we all embrace the shift towards environment friendly technologies and sustainable mobility, even more so, when the ecosystem you reside and drive in is significantly sensitive, like that of Jammu and Ladakh”

“The new hybrid SUV allows us to experience world-class motoring as well as live in harmony with the nature. In simple words, it has both for powering it – fuel and battery, which is a milestone in the automobile sector,” said Bhisham Batra said.

Powered by e-drive transmission with 2WD and being a SHEV, the Urban Cruiser HYRYDER is capable of running 40% of distance and 60% of time on electric (EV) or zero emission mode*. The new model is also available with a 1.5-liter K-series engine with Neo Drive (ISG), 5 Speed Manual Transmission & 6 Speed Automatic Transmission with 2WD & 4WD options.

On the exterior, it boasts of LED Project Headlamp, Twin LED Daytime running lamp, side Turn Indicator, Sporty Rear Skid Plate, Wide Trapezoidal Lower Grille, Dual Tone body Colour, Unique Crystal Acrylic Upper Grille with Chrome Garnish, Sleek& Dynamic R17 Alloy wheels and LED Tail Lamp. Dimensionally, it measures 4365mm in length, 1795 mm in width & 1635 mm in height, and has a wheelbase of 2600mm, and will be available in 7 monotone and 4 dual tone colours -Cave Black, Sportin Red, Speedy Blue, Enticing Silver, Cafe White, Gaming Grey, and Midnight Black. Dual tone colour option (with Black roof) is available with Cafe White, Sportin Red, Enticing Silver and Speedy blue.

The interiors are beautifully crafted to perfectly suit the bespoke experience offered by Toyota. The SUV in Self-charging Strong Hybrid Electric grades has a stunning black and brown interior and Neo Drive grades has a full black interior which combine to provide a stellar experience.

The front interior features come with 9” smart play cast audio, drive mode switch, Wireless charging, Leather seats with Ventilation, 360-degree camera & view, Ambient Light, Door Spot + IP Line, Head-up Display, Cruise Control, Tilt and Telescopic Steering, Hello Google & Hey Siri Voice Assistant and a Soft Touch instrument panel with premium switch. Other additional features include Reclining Rear Seats, Rear AC Vents, 60:40 Seat Split and USB Rear Points. To make the ownership experience even more awesome, Toyota offers a customised range of 66 accessories designed exclusively for the Urban Cruiser Hyryder.

Furthermore, it is bundled with unmatched value proposition in the segment, offering the renowned Toyota experience through a warranty of 3 years/100,000 kilometers and an option of extended warranty of upto 5 years/220,000 kilometers, 3 years free roadside assistance, attractive financial schemes and 8 yrs/160,000 kilometers warranty on Hybrid battery.