JK News Today
Jammu, November 9
Hyundai Motor India Ltd, the country’s leading car manufacturer and the largest passenger car exporter today began its ‘Experience Hyundai’ campaign from KC Hyundai Showroom to cover rural locations across the J&K state celebrating the festive season.
The campaign focuses on the rural markets with a Caravan of Hyundai cars showcasing around the smaller towns and villages. The objective of the campaign is to reach out to the customers in these markets directly to create an interface with products and offer them the best benefits. The five day long activity in each city will cover the different localities like Residential colonies, Markets, Villages and Commercial complexes creating direct customer touch points.
Commenting on the campaign Raju Chowdhary, Managing Director said, “Rural markets are key part of our long term strategy as these markets are growing fast with the economy. As a customer centric brand, our focus is to penetrate in the rural markets, such campaigns bring our customers closer to our brand and establish Hyundai as the Preferred Brand of Choice. We aspire to be a lifetime partner in automobile and beyond by constantly adding Brilliant Moments to our customers’ lives through innovative marketing activities and high quality products backed with Hyundai Assurance.” Senior functionaries of HMIL and KC Hyundai were also present.
During the Experience Hyundai campaign, the customers will be offered with test drives, festive schemes, attractive finance and exchange offers along-side various interactive games, quiz, assured gifts and lucky draws.
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is the largest passenger car exporter and the second largest car manufacturer in India. It currently has ten car models across segments – Eon, i10, Grand i10, Elite i20, Active i20, Xcent, Verna, Creta, Elantra and Santa Fe. HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts advanced production, quality and testing capabilities.
HMIL forms a critical part of HMC’s global export hub. It currently exports to around 92 countries across Africa, Middle East, Latin America, Australia and the Asia Pacific. HMIL has been India’s number one exporter for the last 10 years consecutively. To support its growth and expansion plans, HMIL currently has 465 dealers and more than 1,170 service points across India. In its commitment to provide customers with cutting-edge global technology, Hyundai has a modern multi-million dollar R&D facility in Hyderabad. The R&D center endeavours to be a center of excellence in automobile engineering.