Marks a Significant Step Towards Sustainable Mobility in Jammu & Kashmir
JK News Today
Jammu, June25: Shree Toyota, Jammu, today unveiled the All-Electric Urban Cruiser Ebella, Toyota’s latest addition to its electrified mobility portfolio, at its Narwal showroom. The unveiling ceremony was graced by Ms. Avny Lavasa (IAS), Secretary, Transport Department, Government of Jammu & Kashmir, in the presence of Mr. D.K. Batra, Mr. Manik Batra and Mr. Bhisham Batra, Directors, Batra Group.
The event witnessed participation from prominent businessmen, bankers, automobile enthusiasts and premium customers, who gathered to witness the arrival of Toyota’s first all-electric SUV in the region.
The introduction of the Urban Cruiser Ebella in Jammu reinforces Toyota’s multi-pathway approach towards achieving a sustainable and carbon-neutral future while offering customers advanced mobility solutions that combine innovation, safety, comfort and environmental responsibility.
Backed by Toyota’s three decades of global expertise in electrified mobility, the All-Electric Urban Cruiser Ebella is designed to deliver a seamless blend of bold SUV styling, premium interiors, advanced technology and confident electric performance.
Speaking on the occasion, Ms. Avny Lavasa (IAS), Secretary, Transport Department, J&K, appreciated the growing adoption of clean mobility solutions and emphasized the importance of sustainable transportation in building a greener future for Jammu & Kashmir.
Welcoming the guests, Mr. D.K. Batra, Mr. Manik Batra and Mr. Bhisham Batra, Directors of Batra Group, expressed their delight at bringing Toyota’s first all-electric SUV to the people of Jammu & Kashmir. They stated that the launch of the Urban Cruiser Ebella reflects the Group’s commitment to offering world-class mobility solutions while supporting the transition towards cleaner and more sustainable transportation.
The All-Electric Urban Cruiser Ebella features Toyota’s distinctive ‘Urban Tech’ design philosophy, combining a sophisticated SUV stance with a spacious and premium cabin experience. The vehicle is equipped with advanced features including a unified digital cockpit, panoramic roof, ventilated front seats, ambient lighting, JBL premium sound system, Level-2 ADAS, seven airbags and a 360-degree camera, ensuring enhanced comfort, convenience and safety.
The vehicle also offers an assured ownership experience through an 8-year battery warranty, attractive finance schemes, assured buyback options and access to Toyota’s extensive service network supported by trained BEV technicians and advanced diagnostic infrastructure.
Compatible with both AC and DC fast charging, the Urban Cruiser Ebella delivers intelligent charging capabilities through Toyota’s connected technologies, enabling customers to monitor and manage charging remotely for greater convenience.
With the unveiling of the Urban Cruiser Ebella, Shree Toyota continues its commitment to bringing future-ready mobility solutions to Jammu & Kashmir and contributing towards the region’s transition to sustainable transportation.
The event concluded with an interactive product showcase, customer engagement sessions and test-drive registrations for prospective buyers.
The All-Electric Urban Cruiser Ebella E3, powered by a 61 kWh battery pack, delivers 128 kW of power and 193 Nm of torque, ensuring a smooth, responsive and refined driving experience. Priced at ₹23.60 lakh (ex-showroom), the vehicle represents Toyota’s commitment to making advanced electric mobility accessible while delivering exceptional value, safety and ownership peace of mind.
About Shree Toyota
Shree Toyota, a dealership of the Batra Group, is one of the leading Toyota dealerships in Jammu & Kashmir, committed to delivering exceptional customer experiences and world-class automotive solutions for decades. Through its sales and service network, Shree Toyota continues to introduce innovative mobility technologies and strengthen Toyota’s presence across the region.
