Prepaid offerings to continue under both Idea and Vodafone brands nationally

JK News Today

Jammu, February 8:

Vodafone Idea Limited, one of India’s leading telecom service providers, today announced that all its postpaidproducts and services will be exclusively offered to customers under its premium and aspirational brand Vodafone RED.Beginning with Mumbai, this initiative will be rolled out in a phased manner to cover all circles over the next few months.

Accordingly in each circle,Vodafone REDpostpaid plans will be available to customersfrom all stores and digital channels of both Vodafone and Idea brands. While all new postpaid customers will be on-boarded directly to Vodafone REDplans as per their usage and preference, all existing customers of Idea Nirvana, the postpaid offering under the Idea brand, will be migrated to similar Vodafone RED plans. The change is applicable to enterprise Idea postpaidcustomers as well.

Welcoming Idea Nirvana customers of Mumbai circle in the Vodafone REDfamily,Avneesh Khosla, Marketing Director, Vodafone Ideasaid, “We are taking the theme of one company, one network forward by consolidating our postpaid offerings under the Vodafone REDbrand.  With comprehensive plans at multiple user friendly price points, customers can look forward to best in class telecom and value benefits including Unlimited Local & STD Calls, Rich data, Free International Calls, Free Vodafone Play, Amazon Prime and Netflix and other exclusive benefits.”

Prepaid products will continue to be offered under both Vodafoneand Idea brands nationally across all circles via respective retail and digital channels enabling customers to enjoy a rich portfolio of services and benefits under their preferred brand.

With the successful integration of two strong networks and deployment of new age technologies such as Dynamic Spectrum Re-farming (DSR), M-MIMO, TDD and Small Cells, customers of both Vodafone and Idea brands can now enjoythe combined strength of a high powered, unified network viaTurboNet 4G. The increased 4G coverage, more capacity, turbo speed and lower latency are resulting in richer customer experience. Already availablein 14 circles and 78% of the districts across the country (as at 30 Sep 2019), TurboNet 4G will be available nationally by March 2020.