JK News Today


Goa, November 24

To promote Jammu and Kashmir as an ideal destination for film shooting, the state tourism department for the  first time participated in the 47th edition of International Film Festival, Goa which is being held from November 20 to November 28, 2016.

The main objective for participation in this festival is to encourage the filmmakers of Country and abroad to shoot their films in beautiful film shooting destinations in Jammu and Kashmir.

Deputy Director Tourism Kashmir Peerzada Zahoor, Deputy Director Jammu Vinakshi Koul, Assistant Director Tourism, Gulmarg Dr Alyas Ahmad and Tourist Officer Pahalgam Bilal Ahmad represented the state tourism in the film festival.

Scores of the known bollywood producers and directors besides hundreds of the low budget filmmakers participated in the festival. Many producers from foreign countries also participated in the festival.

The producers visited the J&K stall where they were showcased the state’s tourism potential.


As J&K State particularly Kashmir is already a prime shooting destination for bollywood film makers but in this festival the J&k Tourism gave major thrust to attract the attention of low budget film makers of the country and the world to choose J&K as premier shooting destination for upcoming films and documentaries.

Deputy Director Tourism Kashmir/Publicity Peerzada Zahoor said the distinct producers and directors expressed their willingness to choose J&K for shooting during their visit in J&K Pavilion at Goa.

“We have already in place Single Window Clearance system for filmmakers to shoot in J&K. By introducing Single Window Clearance system from 2015, the filmmakers get easy access to our prime destinations and infrastructure. They get permission hassle-free which has encouraged many producers to visit Kashmir,” said Zahoor.

The producers especially from Canada, Germany, Africa, Korea besides producers of south Indian film makers also showed keen interest to visit J&K for shooting.

The J&K government as a promotional campaign has kept zero fee for filmmakers to shoot in the state.

“The hassle-free permission is aimed to attract more filmmakers to J&K,” said Peerzada Zahoor.